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Every great innovation starts with a problem – the Baby Bath Hammock is no different.

By three months old, our first-born son had outgrown his little baby bath but was still too fragile to be bathed in an adult tub. While we tried a number of different bath supports from recliners to chairs, we couldn’t find anything that made bathing easy or fun for our newborn.

Determined to teach our son to love the water and the feeling of being clean – we decided to embark on the journey of creating the ‘Baby Bath Hammock’ – a suspended bath support device that quickly and easily suctions to almost any adult-sized bathtub.

After validating the concept through early stage inhouse designs – we engaged one of Australia’s leading wetsuit manufacturers – Aleeda – in early 2021 to help us bring the BBH to life. They worked with us over the next nine months (and multiple covid lockdowns), tweaking and adjusting the design throughout a dozen prototypes.

Once we had a final design, we secured an Australian Innovation patent to protect it and made the difficult decision to manufacture the BBH offshore in order to ensure a viable and sustainable business.

We launched the product online in late 2021 and attended the One Fine Baby expo in Sydney. We received extremely positive feedback from new, existing and prospective parents alike. The BBH is exclusively available for sale online on our website.

The BBH is unlike other bath supports on the market in that it flexes with your baby – helping them learn balance and stability while also develop core strength. Another benefit of the BBH over other bath supports is that it’s compact and light – making it easy to store and travel with.

The BBH also makes life easier for parents. It acts as an extra set of hands at bath time, supporting your baby so you can focus on playing with them and getting them clean. Because the hammock is suspended in water, parents don’t have to lean into the tub to wash or support their little one, preventing back ache. This also makes it useful for mothers recovering from a c-section. Finally, the BBH is great for bathing two kids at once. A toddler can sit at one end while the newborn rests in the hammock at the other!